Ddung dolls are huge in Korea. They're tiny (the biggest ones are about 5 inches tall). I know if there was a Ddung store near me, I would be a collector! They are the cutest thing! The closest thing I can compare it to are Beanie Babies here in the US. Just like they retire Beanie Babies, they do the same with the Ddung dolls, which make them more collectible. They kinda remind me of our Little Seouls characters, don't you think? Check out the Ddung website!